Risk Reduction A Win Win For Everyone

Risk Reduction A Win Win For Everyone

Despite our best intentions, sometimes things don’t go as expected. Even when you do what you believe to be correct, results don’t always show up as you want. What can we do then to preserve our relationships for the future? Actually, what I like to do is have the...
The Value of The “In” Crowd

The Value of The “In” Crowd

There’s one thing that people highly value and that’s being a part of the “in” crowd. Although I learned this in the nightclub business, I quickly found out how true it was in JV marketing. In the early days of online marketing, we did not have a lot of money. We...