Is “Follow-Up” Worth Bothering About?

Is “Follow-Up” Worth Bothering About?

Let’s make a couple of assumptions. You’ve made a new connection and are having a conversation about possibilities. You’re chatting and seeing what you might do together, brainstorming a potential JV option that could work for both of you. Guess what happens after...
The Value of The “In” Crowd

The Value of The “In” Crowd

There’s one thing that people highly value and that’s being a part of the “in” crowd. Although I learned this in the nightclub business, I quickly found out how true it was in JV marketing. In the early days of online marketing, we did not have a lot of money. We...