The Launch Series (#3) Crush Your Pre-Launch

The Launch Series (#3) Crush Your Pre-Launch

“Successful negotiation is not about getting to ‘yes’; it’s about mastering ‘no’ and understanding what the path to an agreement is.” — Christopher Voss   NOTE: This is the third in a comprehensive series on Launches. ____________ As...
The Launch Series (#1) Start Early

The Launch Series (#1) Start Early

To truly launch a great product, you need partners. Channel and marketing partners share in your success and share in the costs of reaching your target audience. — Jay Samit   NOTE: This is the first in a comprehensive series on Launches. ____________ One of the...