The Launch Series (#2) The Power of Confirmation

The Launch Series (#2) The Power of Confirmation

“Trust but verify.” — Ronald Reagan   NOTE: This is the second in a comprehensive series on Launches. ____________ I’m often surprised when marketers are shocked that many of the people who they believed would promote for them fail to do so. The crazy thing is...
The Affiliate Alphabet (What A Game Changer!)

The Affiliate Alphabet (What A Game Changer!)

In Joint Venture Marketing, it’s crucial to understand the relationship between the A, B, C and D level affiliates–what some people call the Affiliate Alphabet. Before I get into it though, it’s important for me to stress to you that the hierarchy has nothing to...
A Time For Value And Kindness

A Time For Value And Kindness

The coronavirus has hit us hard and no one is unaffected. Most people are suffering some type of loss, stress or anxiety because of the pandemic and many are left wondering what the future looks like. Will there be a new normal? What does that even mean? Here’s the...